Client
Fineapple
Design Brief
I helped to design the branding and packaging for Fineapple - a local pineapple tart business in Hong Kong. Every Fineapple is 100% handmade from fresh pineapples.
Logo Design
Inspired by the adorable and distinctive pineapple shape of the product, I created the logo with the exact shape as the baking mold of the product itself. The brand upheld the idea of sharing is having more, and would like the logo to reflect the "Miracle of the Five Loaves and Two Fish" story from the Bible. Hence, I overlapped the lines into two fishes, while the fishes formed five sections in the middle of the logo.
Inspired by the adorable and distinctive pineapple shape of the product, I created the logo with the exact shape as the baking mold of the product itself. The brand upheld the idea of sharing is having more, and would like the logo to reflect the "Miracle of the Five Loaves and Two Fish" story from the Bible. Hence, I overlapped the lines into two fishes, while the fishes formed five sections in the middle of the logo.
Package Design
Fineapple emphasized on the detail of the baking process, even the lines on every pineapple tart were hand drawn on it. I would like to carry that detailed and sophisticated spirit to the package design.
Fineapple emphasized on the detail of the baking process, even the lines on every pineapple tart were hand drawn on it. I would like to carry that detailed and sophisticated spirit to the package design.
Photography
Apart from design, I also conducted a photoshoot for baking section to create more visual assets for marketing and social media.
Apart from design, I also conducted a photoshoot for baking section to create more visual assets for marketing and social media.
