Design Brief

In BBDO, we successfully pitched Häagen-Dazs to be their advertising agency for the summer campaign. The main offering of the campaign was the real fruit flavored ice cream bars. We came up with the idea of Life is Realicious - Real and Delicious, to promote the idea that real fruit flavored and delicious ice cream bar would brighten up your daily life. Throughout the campaign, I was responsible for the printed billboard design and participated in the photoshoot and video production.