Client
Harlequin
Design Brief
Harlequin is launching a campaign to celebrate its 75th anniversary. As part of this milestone, Harlequin intends to revamp the www.TryHarlequin.com page. The primary objective of this page is to serve as an acquisition tool, attracting new fans by offering a free e-book in exchange for their email address.The target audience for this campaign is younger female readers, aged 25-30, who have a passion for category romance. The website redesign should be visually compelling, interactive, and aligned with the refreshed Harlequin branding. It must also be cohesive with the overall campaign deliverables, ensuring a seamless and engaging user experience.
Harlequin 75th Anniversary Campaign
Landing Page Design
The single-page website aims to encourage users to download a free e-book. It begins with a striking loading animation featuring the Harlequin diamond, transitioning into the campaign message. Users are greeted by a dynamic animation of book covers, showcasing Harlequin's extensive range. The call-to-action buttons are carefully styled to align with the new branding.As users scroll down the page, they will encounter several interactive elements, including the campaign video, a short quiz that provides personalized book recommendations, and the option to download the free e-book organized by categories. The category tags beneath each book cover are color-coded, infusing the design with energy while highlighting the diverse offerings. Given the length of the webpage, a "Back to Top" button is strategically placed at the bottom, allowing users to easily return to the beginning of the experience.
E-Book Download Design
When users click the "Read More" button, they are directed to the book details page, which is an essential component of the website. This page provides an opportunity for users to explore the book's description, enter their email address to download a free e-book, and share the book with others. Upon clicking the "Subscribe for Free Download" button, a pop-up will appear, prompting users to input their email address. Once completed, they will gain immediate access to enjoy the e-book.
Quiz Design
The short quiz is designed to help readers find a Harlequin e-book that matches their love language. The quiz questions are fun and unpretentious. After the quiz, Harlequin will recommend 3 e-books that are available for free download based on responses.