Client
McDonald's Canada
Design Brief
The McDonald's Menu Song Remix is one of the flagship campaigns of 2024, spotlighting four new fan-inspired menu items. This campaign revives the iconic Menu Song from the 1980s, reimagined with a modern twist through a collaboration with hip-hop star Lil Yachty.The microsite design serves as the central hub for the campaign, seamlessly integrating all elements while maintaining the Remix Menu visual identity. Users can access the microsite by scanning a QR code on the packaging or via links from social media platforms. The site showcases the Menu Song remix by Lil Yachty, campaign videos, social media integrations, details on all Remix Menu menu items, and even features an interactive remix karaoke experience.
Homepage Design
The homepage user experience is meticulously crafted to engage visitors from the moment they arrive on the microsite. Users are welcomed with a concise introduction to the campaign, followed by three campaign videos, with the music video prominently featured in the center. For those curious about the Menu Song remix, a music player and animated lyrics are displayed at the bottom of the page, allowing users to listen to the track while exploring the site.After immersing themselves in the song, users can engage in a personalized and entertaining experience with the remix karaoke feature, where they can sing along with Lil Yachty. As users scroll down, they are presented with a summary of the campaign’s social media content, culminating in an introduction to the four new menu items. The page concludes with a clear call-to-action button, directing users to order from the app.
Remix Karaoke
The remix karaoke experience is an innovative digital feature that enables users to record their own rendition of the Menu Song remix and generate a personalized karaoke video. Recognizing that most users will navigate the microsite on their phones, the virtual microphone in the remix karaoke is designed to be nearly the same size as a phone, creating the sensation of holding a mic while singing. Lyrics are displayed with precise timestamps to guide users through the song.After recording, users can apply a McDonald's-inspired voice filter to their track, addressing the common discomfort of hearing one's own unfiltered voice. Additionally, users can choose an album cover for their remix, featuring microphotography of the new Remix Menu items alongside iconic McDonald's food. Once the experience is complete, users can download their karaoke recording as a video and share it with friends.
